AXE Global Redesign

Directed by the new brand strategy of ‘Bright From Dark’, I illustrated the new global illustration style for the entire AXE & LYNX Core can design.

Agency: JKR

  • Core Range

    Each unique fragrance has it’s own illustration telling the story.

  • No two illustrations were the same

    With over 400 drawings over 2 years, each illustration was unique, and often required multiple explorations for the same concept.